In my previous role, I actively participated in a biannual collaboration between the Art and Marketing teams to conceptualize and design the catalog cover. This initiative took place during the Spring and Fall seasons.
I proactively generated innovative concepts that departed from previous themes. This forward-thinking approach allowed our company to explore new cover designs and ultimately choose some of my concepts for printing.
The concepts I presented encompassed a wide spectrum of ideas, with a focus on highlighting the colors associated with different campaigns and emphasizing the creative and thoughtful nature of PSA Worldwide. This strategic approach aimed to enhance brand awareness and engage our target audience effectively.
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