• home
  • work
  • about
  • contact
  • social
  • shop


CHUCK PALALAY



client // visual identity





The client sought to establish a distinctive logo that would be easily recognizable and convey Chuck's core services clearly.


We embarked on an exploration of various styles and ultimately determined that a more realistic silhouette with a touch of style would be essential.



The precise lines, clean edges, and meticulousness of the silhouette symbolize Chuck's exceptional precision and expertise as a barber, colorist, and stylist.


The choice of simple colors allowed for versatility in the use of gradients while maintaining a friendly appeal even in one-color applications.


When selecting a font, our aim was to find typography that featured sharp lines, clean edges, and evoked a classic barbershop ambiance. The logotype strikes a balance between standing out within the visual identity and reinforcing the client's range of services.


Ultimately, we successfully crafted a logo that truly embodied Chuck's individuality, showcased their unique style, and provided a glimpse into the essence of their business.



© 2025 James Frecoe | hype&hues all rights reserved