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GREENER GROCER



client // visual identity





I had the opportunity to work on a logo design project for Greener Grocer, a leading provider of CBD products for health-conscious individuals. Our goal was to create a brand that resonated with their target audience and made it convenient for consumers to access CBD products, enabling them to prioritize their well-being.


Collaborating with my partners, we were tasked with developing a friendly and trustworthy brand identity that incorporated a grocery bag motif. Through close collaboration with the client, we generated multiple concepts and iterated through several rounds of revisions to ensure the final design aligned with their requirements.



Our approach centered around simplicity and modernity, incorporating a stylized letter G with a leaf element. This design cleverly mirrored the shape of a grocery bag, seamlessly integrating the brand's mission and identity.


The outcome was a brand that greatly satisfied our client. Additionally, we had the opportunity to present innovative ideas based on the brand guide we provided, showcasing various promotional possibilities such as vehicle graphics, signage, uniforms, and more. It was a pleasure collaborating with Greener Grocer, and we were thrilled with the final results.



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