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LIT & LUCID PODCAST



client // visual identity





I had the opportunity to work on a visual identity project for the Lit & Lucid Podcast, a podcast centered around providing a space for listeners to relax and enjoy thought-provoking discussions in the cannabis industry and contemporary culture.


The objective was to revamp the brand and develop a modern design that aligned with the podcast's identity. The co-hosts, known as Lit & Lucid, wanted the design to incorporate the letter "L" and be visually appealing across various platforms, including the podcast cover art, website, and social media.



To bring the typography to life, we explored multiple styles until we achieved a design that was laid-back, minimalist, and easy to read. Additionally, we introduced the ampersand symbol to add a playful and dynamic element to the final product.


To ensure versatility across different applications, we created variations of the logo, including a vertical stacked, horizontal, and basic version. The end result was an inviting design that authentically captured the essence of the podcast.


For more information about this incredible podcast, please visit their website at www.litlucidpodcast.com.



© 2025 James Frecoe | hype&hues all rights reserved