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AWARENESS HAND SANITIZERS



case study // awareness products





PSA Worldwide consistently seeks innovative approaches to product creation, exploring a diverse range of form factors. Examples include brochures, wheels, and sliding charts. I was assigned the task of designing a product with a hand sanitizer featuring concise messaging.


The challenge was to develop an appealing design with straightforward messaging. Inspired by a quote from Geronimo, a revered leader and medicine man of the Bedonkohe band of the Chiricahua Apache tribe, "While living, I want to live well," I incorporated the "Live Well" element into the design.


The final outcome achieved a simple yet distinctive design, with backgrounds tailored to specific awareness programs such as domestic violence prevention, Missing and Murdered Indigenous Women (MMIW), and more. This approach ensured a unique design for each program.



NATIVE AMERICAN & ALASKA NATIVE PRODUCTS



in-house // promo products





At PSA Worldwide, we were actively engaged in creating promotional and marketing products for diverse campaigns, including Mental Health & Wellness, Child Abuse Prevention, Domestic Violence Prevention, and more. During my involvement, I contributed to the development of Native American-specific products. These encompassed a range of items such as pens, banners, and custom artwork, tailored to address the unique needs and cultural sensitivities of Native American communities.


Throughout the process, careful attention was given to ensure the authenticity and respectful representation of Native American culture. The designs incorporated elements that honored the rich heritage and traditions of Native American communities while effectively conveying the intended message of each campaign. The result was a collection of impactful and culturally sensitive products that fostered engagement and awareness within Native American populations.

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Note: All products/images/artwork are copyright of PSA Worldwide



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