PSA Worldwide consistently seeks innovative approaches to product creation, exploring a diverse range of form factors. Examples include brochures, wheels, and sliding charts. I was assigned the task of designing a product with a hand sanitizer featuring concise messaging.
The challenge was to develop an appealing design with straightforward messaging. Inspired by a quote from Geronimo, a revered leader and medicine man of the Bedonkohe band of the Chiricahua Apache tribe, "While living, I want to live well," I incorporated the "Live Well" element into the design.
The final outcome achieved a simple yet distinctive design, with backgrounds tailored to specific awareness programs such as domestic violence prevention, Missing and Murdered Indigenous Women (MMIW), and more. This approach ensured a unique design for each program.
