For this project, my client had a clear objective: to develop a visual identity for their local veterinary clinic that struck a perfect balance between familiarity and modernity. Our goal was to create a logo and associated elements that would exude a welcoming and family-friendly vibe, appealing to a diverse audience. We also aimed to provide versatile options that could be adapted to different layout presentations.

Throughout the project, I worked closely with my client, engaging in collaborative discussions on various aspects. Together, we carefully selected animal breeds to be featured in the logo, determined the overall shape, refined the text content, and deliberated on logo placement. The final silhouette design offered numerous advantages, including the flexibility of incorporating multiple color variations, modular placement possibilities, easy recognizability, and a professional aesthetic that still maintained an inviting atmosphere. Notably, the letter "Q" in the word "Presque" emerged as a secondary logo mark, depicting a cat and serving as a perfect complement to the primary visual identity.

By executing this project with precision and attention to detail, we successfully crafted a brand identity that resonates with the target audience and captures the essence of the veterinary clinic's values and services.